Loyal Coffee, an established brand rooted in Colorado Springs, was expanding its offerings with a series of beautifully designed meeting spaces. They came to us to help extend their brand into new territory, supporting both the built environment and evolving marketing needs. We created a sub-brand logo for the meeting spaces, along with an expanded icon suite, quirky and dimensional illustrations (including custom wood pieces), copywriting, signage, and motion assets that brought their community-first ethos into every touchpoint.