The Eastin used to move goods, now it moves people. What was once a hardworking warehouse is now an all-day, "all-kinds-of-things" destination. We developed an identity that feels as breezy as the sun-drenched walkways connecting the space. From bouldering to boutiques, the branding captures the magic of a place that makes you stay a little longer than planned. Stay tuned for a first look at the signage and wayfinding currently in the works.